Investment Management

Everything starts with a comprehensive understanding of you as an investor—your financial objectives, time horizon, and risk tolerance. By gaining insight into these key factors, we are able to design and manage an investment strategy that is specifically tailored to meet the unique needs of you and your household. When managing portfolios, we prioritize:

Asset Allocation

We believe that asset allocation is a fundamental element of any successful investment strategy. We will work with you to determine an optimal mix of stocks, bonds, and cash that aligns with your financial goals, balancing growth potential and capital preservation based on your unique needs.

Diversification

Our investment philosophy emphasizes the importance of well-diversified portfolios. While we may adjust sector allocations based on current market conditions, we believe that a broadly diversified approach helps mitigate volatility and positions the portfolio to capture the overall market's performance.

Low-Cost Investing

As an independent advisor, we are not affiliated with any specific fund family or company, allowing us to explore the entire investment landscape to identify the most suitable funds for your needs at the most competitive prices. By minimizing investment costs, we help you retain more of your returns.

Long-Term Investing

We adhere to a disciplined, long-term strategy for growing and protecting your assets. Rather than attempting to time the market, our focus is on helping you remain patient and effectively rebalance your portfolio through periods of market volatility.

Tax Efficiency

In addition to minimizing investment costs, we focus on strategies that reduce your tax burden, helping you retain more of your returns. We prioritize tax-efficient approaches, including asset location, tax-loss harvesting, and tax-gain harvesting, to optimize your investment outcomes.

Fundamentals

Although we do not attempt to time the market, our investment philosophy is grounded in a thorough analysis of market fundamentals. Our portfolio management team at Ellis evaluates economic conditions and market trends to identify favorable entry and exit points. We strategically increase investments when opportunities arise and adjust cash positions as market valuations reach optimal levels.